Designing Hospitality’s Future

Situation

My client, a leading hospitality company, was losing market share to fierce competition from online startups. Their Chief Growth Officer asked me for ideas.

Insight & Action

Recognizing the need for a mindset shift, I proposed a comprehensive three-day innovation workshop for his senior executive team. As the engagement lead, I used my Design Thinking expertise and worked closely with my client counterpart to clarify objectives and design an agenda filled with inspirational experiences and design thinking-based activities. I coordinated with experts and managed experiential assets to ensure a seamless event, fostering a collaborative environment.

Results

The workshop generated 15 innovative project ideas aimed at stimulating growth. Executive sponsors eagerly took ownership and committed to developing, testing, and implementing these projects over the next two years. The workshop's success and positive feedback led to two additional projects with the client within the next six months, focusing on their most critical strategic challenges.